Hello, I’m Sarah Fernandez!
I do Technical Design & Creative Direction for apps and games

champion of the end user and team facilitator

  • 5+ years of Producer, Director and Project Management experience, 16+ years of experience in development.

  • Shipped titles using Unreal Engine, Unity, Web and a countless proprietary engines in a Lead / Senior title.

  • Design principals focused on scalability, non-verbal design systems and accessibility.

pre-production |

Research, Wireframes, User journeys & Prototyping

Evolving core UX needs based on research analysis, trends, and competitive analysis.

creative direction |

Visual development, Style guides & technical outlines

Balancing the design with scope and efficiency. Working together until the process is streamlined and easy learn

production & implementtion |

Implementation & product management

Ensuring the end result matches visual target.

 
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About me

Beginning in 2008 as a Game Artist and Designer, I have been creating engaging experiences for users across multiple industries in tech. A huge majority has been in game development, casino games and mobile apps. My experience also extends to GaaS, B2B, B2C frameworks. Anything that needs a user to experience something I’m all about!

In the last 5 years I have held a director or similar title, contributing to AAA, startups, and GaaS.

 

Skills & Expertise


Creative & Visual Direction

•   Visual Design, Creative Design, Tech Design
•   2D, VFX, Animation (Visual Target and Production)
•   Wireframing, Interactive Prototyping, Flow Maps
•   Detailed Mocks & Animated Feature Executions
•   Design System Development and Management
•   Typography, Font Kits
•   Content Strategy
•   Accessibility & Localization Best Practices
•   Cross-platform & Min-max Design Scope
•   Competitive Analysis & UX Trends
•   Quality Assurance

Leadership

•   Product Management
•   Cross-Department Facilitation
•   Concept to Deliverable Workflow
•   Project Management & Timeline Evaluation
•   Documentation, Style Guides, Submission Templates
•   Jira / Kanban / Confluence
•   Management Training

Software

•   Adobe Suite: Photoshop, After Effects, Illustrator, XD, Animate
•   Sketch
•   Figma
•   Unreal Engine
•   Unity
•   Crytek
•   Various Proprietary Engines