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Research, Wireframes, User journeys & Prototyping

Conduct audience research and competitive analysis

Identify target audience needs and determine how to meet them. Analyze the competition to see what's working and what's not. Strive to resonate with users without appearing pandering or alienating.

Establish project tone and theme

Working with engineers, designers, artists, stakeholders, and users to define UI design systems and patterns.

Determine technical requirements and systems

Anticipate the needs of artists, engineers, designers, and target audience. Create a dynamic framework that allows for scalability and prevents feature creep. Optimize and fine-tune the core features before adding polish.

Identify competitors and users to inform R&D

Learn from your target audience and competitors to gain valuable insights. Addressing their needs and where competitors fall short can build trust with your users.

In the example above I identified the information hierarchy for what was one of our menu’s most valuable elements: the cards.

Competitive analysis

Understanding choices others have made will help us grow our own organic design systems in a non-derivative way.

Information we need the user to know

Further expanding on the visual design on the current iteration and the intended scope stakeholders wanted, we identified when you will see the cards - take that into account and see if there’s way we could find patterns that would make all use cases feel thought out.

User Flows and Flow Maps

Figure out obvious pitfalls before production

Whenever defining a core loop be subtle, but lead the audience to the intended conclusion. How we get there often gets iterated. The carryover between all projects is that we want to reward the user for trying something with an expected outcome in mind. Modern trends are huge about the ‘and also’ flows. If there is an existing norm within the market, like a shortcut key, is a UX gain for little work.