A/B Testing

This was a really interesting project, as the founders knew they had an idea they wanted to push but no idea how they wanted to present it. I had a great deal of control when it came to designing the core layout, presenting various ways to customize layouts, and revising these ideas based on feedback. The original concept held strongest, but I got to try a second take in order to see if I could outdo the fundamentals I was working around. I used this opportunity to expand on my knowledge of interactive mocks.

XD Demo of an alternate layout

This was a rough layout using an alternative concept presented by one of the founders. It mirrored competitors a great deal more, and felt a tad claustrophobic in execution compared to the working build. While we didn’t end up using it, it’s always worth a try to tackle the problem from a different angle!